The Role of Online Reviews in Local SEO and Reputation Management
The Role of Online Reviews in Local SEO and Reputation Management
Online reviews are a powerful form of social proof that builds trust and credibility with potential customers. In fact, a business’s local search engine rankings depend on the number and quality of reviews. In addition, 73% of consumers consider review recency important when making their assessment decisions.
Businesses should actively encourage their customers to leave reviews and should respond promptly and professionally to both positive and negative feedback.
Positive Reviews
Online reviews have a significant impact on local SEO and reputation management. From influencing product satisfaction and decision-making to …